In short, YES, SEO does work. The process of adjusting your site to load quickly, with clean code and content optimized for user searches, helps give your site a better chance of ranking well on Google search engine results pages. SEO is essential for organic growth online, and if you do it right, you'll have an incredible number of Internet users finding your website quickly. This increases brand awareness and the chances of these users becoming customers.
SEO only works when you use current best practices. By doing this, Google and other search engines will increase your website's ranking, leading to an increase in traffic and, in turn, conversions. Listen to more than 785 WebFX clients. Companies continue to make money because Google places them at the top of search results.
Because Google's search algorithm is constantly changing, SEO practices are always evolving. However, as long as you follow Google's guidelines, SEO will generate higher search rankings. It will take a while to build your SEO strategy, so you should wait a few months before measuring the success of your SEO strategy. However, a good SEO strategy will result in good search rankings over time.
Not only will traffic to your site increase, but it will also increase the quality of your traffic. In fact, SEO leads have a close rate of 14.6% compared to 1.7% of outgoing leads. For this reason, when you use SEO tactics, you'll generate more leads and close more deals. Black Hat SEO and the terrible consequences it entails is a big part of the reason many people think SEO doesn't work.
When it came time to review their SEO strategy, they shyly confessed that they didn't know what SEO was, but they simply knew they needed it. Companies or individuals who knowingly engage in dishonest SEO practices are said to use “black hat SEO”. There are many reputable SEO companies, big and small, myself included in the latter category, that use strong and clean SEO tactics on & off page that actually produce results for small businesses. In fact, you might even wonder “does SEO really work? Or you might ask yourself “is there a way to make my SEO work better? While professional SEO services can offer a lot of opportunities for your business, you should never rely on SEO alone for the growth of your business.
However, if the SEO company is only writing a 300-word article to publish on your business blog, and it's a lot like the other billions of articles they published before, then there's a good chance you're wasting your money on SEO. That's why you should only hire SEO companies or SEO professionals who focus on results, rather than results.