SEO pays off if you have the right strategy and work with a partner who knows how to get results. About 93% of online experiences start with a search engine, and the SEO lead close rate is much higher than traditional marketing. Therefore, SEO provides an impressive return on investment (ROI). Companies continue to make money because Google places them at the top of search results.
To answer the question, yes, SEO is a valuable investment and worth the investment. You're creating an asset for your company by investing in SEO. That's why it's so important to hire an SEO company that focuses on long-term white hat SEO practices. To determine if SEO is really worth the resources and investment, you need to carefully consider what “it is you want to get out of an SEO investment.
If you're looking for SEO services or are looking for a second opinion, don't hesitate to contact us today for a free consultation. You'd think that the importance of organic search engine traffic would make investing in SEO a no-brainer, but marketers and business owners often have real concerns about incorporating SEO into their overall strategy. So, in this case, is SEO worth it? Are you looking to reduce the cost per acquisition of your potential customers? If so, YES, SEO is worth it. If you're a small, one-person store, then SEO is still a very important investment, but it may make more sense to do SEO on your own than hiring an agency to handle it for you.
In fact, we've found that SEO and PPC efforts often work better together, as SEO draws visitors through unbranded searches and guides them through the marketing funnel. And while this can certainly slow down your SEO efforts, the good news is that SEO isn't all content. When it came time to review their SEO strategy, they shyly confessed that they didn't know what SEO was, but they simply knew they needed it. While no SEO strategy could boast of being algorithm-proof, SEO providers who follow best practices should see that their clients' traffic and rankings are kept up to date regardless of algorithm updates.
As mentioned above, if you hire the wrong SEO company, for example, a blackhat SEO agency, and they rank your website using prohibited tactics, Google could slap your website with a penalty and you could lose all your rankings.